The New Millennial Diet

You may have heard of the new millennial diet, but wasn’t sure exactly what it was. Don’t worry, it’s not really a diet per se, but a way of eating. First, exactly what is a millennial? It’s basically people who were born between the early 1980s to about 2004. This age group is now the largest age demographic around, so obviously, what they like to eat affects everyone, since food manufacturers and restaurants want to reach the biggest number of people.

Millennials question commercials and claims made by food companies.

While previous generations may have simply accepted the commercials that touted their product was healthy and had “good-for-you” ingredients, millennials don’t just accept that at face value. They want more proof on the label and everyone benefits from that! They also like a more personalized meal, so you’re now seeing a more customized menu, even at fast food restaurants. If you’re old enough to remember, one burger quickie place had a “have it your way” campaign years ago that never really got off the ground. It would today.

Easy and healthy is important to millennials.

That big group of baby boomers is losing out and taste is no longer a driver to good eating. Ease is the top requirement for millennials, which explains all the meal kits, online ordering and online grocery shopping and delivery. Healthy doesn’t necessarily mean low carb or high fiber, but includes organic, natural and locally grown. The food should be environmentally friendly, too.

Is the keto diet just the Atkins diet revisited?

Millennials love the keto diet and have a larger group that supports consuming animal protein, where their older counterparts often consider it unhealthy. The keto diet is a revisitation of the Atkins diet in the 1960s with a few extra twists that make it more restrictive. While it may be revisited, some of the beliefs are true. Saturated fat is healthy and highly processed carbs are not. Cut out sugar, eat more veggies, healthy fat and protein and you’ll be living like a millennial.

  • Millennials tend to be more adventurous when it comes to food. There’s no huge division in whether to eat only vegetables and avoid meat or insist on steak every meal. There’s more variety in a millennial diet.
  • Fast food restaurants like Taco Bell are taking queues from millennials. They are now using only eggs from cage-free hens and the trend has traveled through other chains like Burger King and McDonald’s.
  • If you’re a millennial, you probably use diet apps, pedometers, heart rate monitors and other tech support more than any other group. In fact, you may even trust nutritional bloggers more than your doctor.
  • Like it or not, in a lot of ways, millennials have it right. They ditch the junk food and eat more whole foods. You’ll find them shopping at farmer’s markets and farms, so they can ask the producer directly how the food was grown. Eating in restaurants is at a low and eating healthier at a high.

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